Friday, April 11, 2014

Google logo

   Google's logo is as recognizable as Nike's swoosh or Disney's castle. It is said that Ruth Kedar, the graphic designer who developed and designed the logo which is instantly recognizable. The logo is incorporated with primary colors and the Catull typeface that define the Google brand. 
   Kedar met Google co-founders Sergey Brin and Larry Page through a mutual friend nine years ago at Stanford University, where she was an assistant professor. Because they were having trouble coming up with ideals at first, Page and Brin asked Kedar to come up with some prototypes. 

This is the development of the logo, from beginning to end:








As you can see, Google had wanted primary colors incorporated into the logo from the start.  
Each logo is similar but vary a many aspects.  
        The only main difference from the final to all would be that Google had put a secondary color on the L, showing us that google never plays by the rules.;)

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